Why I think Local Branding is Important in Hawaii.
Local branding is crucial in Hawaii because it helps businesses connect with customers on a personal and culturally resonant level. By reflecting Hawaiian culture and values, businesses can foster loyalty and encourage repeat business and recommendations.
Local branding also helps Hawaii businesses stand out by showcasing unique aspects like traditions, lifestyle, local craftsmanship, and island-specific attributes. In a global market, a strong local brand in Hawaii not only supports the local economy but also celebrates the Islands' rich cultural heritage.
—Carrie Wedemeyer
Sculpture so generously given to me by my friend and art colleague Mark Chai. @markchaiarts